Oasis Brand Book

Oasis brand book, a comprehensive guide designed for both internal teams and external partners. It encapsulates everything Oasis stands for, clearly defining the brand’s purpose, values, and positioning, alongside its products and overall company vision. By bringing together visual identity, tone of voice, and strategic direction in one cohesive document, the brand book ensures consistency, clarity, and alignment across all touch points, helping Oasis communicate confidently and authentically.

Client
Oasis, Debenhams Group

Year
2025